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Driving growth on Google Play: The next era of subscriptions

Edition EN Updated 15 d ago 8 sources Primary source + corroboration
Driving growth on Google Play: The next era of subscriptions
The summary is not available in this language yet. Original sources remain available below.
  • Posted by Sheenam Mittal, Senior Product Manager, Google PlayThe subscription landscape is evolving rapidly, especially with the surge of generative AI and increasingly sophisticated app experiences.
  • As the ecosystem shifts, we recognize that developers need more flexible and robust tools to monetize effectively while improving the LTV of recurring purchases.
  • On Google Play, we are continuously expanding our subscrip

8 sources

4 languages

This brief brings together multiple sources and is presented in this edition language. Source language: FR.

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